We are delighted to announce that Prof. Khalid Al Sulaiti, a distinguished professor at ARIU and Director General of Katara Cultural Village Foundation, has co-authored a groundbreaking new book titled “B2B Brand Management” together with none other than Prof. Philip Kotler, the world’s most renowned scholar in marketing!

This remarkable achievement reflects ARIU’s commitment to academic excellence and global collaboration. Congratulations, Prof. Khalid, on this outstanding contribution to the world of marketing and brand management!