Dr. Lisa Marie Assante

Dr. Lisa Marie Assante

Associate Professor / Head of Academics and ResearchDesignation

General

Dr Lisa Marie Assante’s credentials include teaching in the field of hospitality and tourism management for more than 20 years; holding administrative titles of Department Chair, Vice Dean/Associate Dean, Dean, and Head of Academics and Research in public and private academic settings, respectively; and having 17 years of leadership experience in the hospitality and tourism industry. Dr Assante is an honored and awarded academic and scholar. She is passionate about experiential education, service learning, and global learning. As an innovative educator, she is the recipient of the EDGE (Education Designed to Give Experience) Program Award for Achievement in Experiential Learning; the Utah Campus Compact Outstanding Engaged Scholar Award; and designated as a Service-Learning Fellow. Dr Assante has been recognized by her peers with the coveted annual Outstanding Educator Award and was honored by the student body with the Professor of the Year award, among other distinctions.

Dr Assante is currently Head of Academics and Research for Al Rayyan International University College in partnership with University of Derby and an Associate Professor. Previously, she was the Vice Dean for Sol International School at Woosong University in South Korea and had academic oversight for Global Hospitality and Tourism Management, Restaurant and Entrepreneurship, Media and Communication Arts, and the School of Railroad and Transport Management; collectively encompassing six bachelor’s degrees, two master of science degrees, and a Doctor of Philosophy in Hospitality Management. Her responsibilities also included oversight of Sol International Culinary Arts, and related international academic programs for Institut Paul Bocuse and CETT-UB School of Tourism, Hospitality and Gastronomy.

Over her career, Dr Assante has held the roles of Lecturer at Hotelschool The Hague; Freelance Professor at Institut Paul Bocuse; Associate Professor of Global Hospitality and Tourism Management at University of West Florida, where she served as the inaugural Department Chair for 3 years; Associate Professor of Management, Marketing and Hospitality at Southern Utah University; and Assistant Professor of Travel Industry Management at University of Hawaii, Manoa. Dr Assante served as Chairman of the Board for the Florida Restaurant and Lodging Association Educational Foundation and as a Board Member for the Florida Restaurant and Lodging Association EscaRosa Chapter. In her most recent industry position, she was a Manager of Training and Development for The Venetian Resort in Las Vegas, where her primary focus was to formulate and implement leadership training and development programs for the AAA 5 Diamond property, concentrating on unmatched service and leadership. Her prior hospitality industry experience is in food and beverage operations and management.

Dr Assante has a broad variety of practitioner-based research interests encompassing sustainable tourism development and relationship marketing; travel motives and visiting intent; optimal communication mix for destination image formation; and determining the linkage among learning theories, gamification, and adaptive learning and technologies to education and how students learn.

Dr Assante is a graduate of The Pennsylvania State University where she received a Bachelor of Science in Hotel, Restaurant and Institutional Management. She earned a Master of Science in Hotel Administration from the University of Nevada, Las Vegas and a Doctor of Philosophy in Hospitality Administration from Texas Tech University.

Academic Qualifications

Texas Tech University; Lubbock, TX
December 2005 – Doctor of Philosophy in Hospitality Administration
Concentration: Educational Psychology

University of Nevada, Las Vegas; Las Vegas, NV
May 1998 – Master of Science in Hotel Administration
Concentration: Hospitality Education / Food and Beverage Management / Marketing

The Pennsylvania State University; University Park, PA
May 1987 – Bachelor of Science in Hotel, Restaurant and Institutional Management

Areas of Expertise

  • Organizational Leadership
  • Curriculum and Program Development
  • Leadership Training and Development
  • Strategic Leadership & Management
  • Services Marketing
  • Guest Experience Management
  • Food & Beverage Management
  • Operational Cost Analysis and Control
  • Profit Margin Expansion
  • Contract Negotiations

Publications

  • Wondirad, A. N. & Assante, L. M., (2021). Identifying core information sources utilized by
    international students in their decision-making process to study abroad and the perceptions of their experience: Evidence from South Korea. Journal of Hospitality and Tourism Education, Submitted and under review
  • Assante, L. M., Sukalakamala, S., Wen, H. I. & Knudson, D. A. (2014). Identifying optimal
    communication mix for strategic destination image formation: a case study of Austria. Journal of Management and Marketing Research, 14(1), pp. 4 – 18; AACSB: Applied, 14% acceptance rate
  • Assante, L. M., Wen, H. I., & Lottig, K. J. (2012, April). Conceptualization of modeling resident
    attitudes on the environmental impacts of tourism: a case study of O‘ahu, Hawai‘i. Tourism Planning & Development, 9(2), pp. 101 – 118; AACSB: Applied, 20% acceptance rate
  • Assante, L. M., Johnston Mulaj, W. L., & Steed, E. (2011, January). Pioneering a rural
    hospitality research center: Examining best practices and stakeholder perceptions. Journal of Management and Marketing Research, 6(1), pp. 108 – 126; AACSB: Applied, 14% acceptance rate
  • Assante, L. M., Wen, H. I, & Lottig, K. J. (2010, Fall) An empirical assessment of residents’
    attitudes for sustainable tourism development: a case study of O‘ahu, Hawai‘i. Journal of Sustainability & Green Business, 1(1); AACSB: Applied, 20% acceptance rate
  • Assante, L. M., Huffman, L., & Harp, S. S. (2010, May). A taxonomy of academic quality
    indicators for four-year US Based undergraduate hospitality management programs. Journal of Hospitality and Tourism Research, 34(10), pp. 164 – 184; AACSB: Applied, 11% acceptance rate
  • Assante, L. M., Huffman, L., & Harp, S. S. (2007). Conceptualization of quality indicators for
    four-year US Based undergraduate hospitality management programs. Journal of Teaching in Travel & Tourism, 7(2), pp. 51 – 71; AACSB: Applied, 25% acceptance rate
  • Baloglu, S. and Assante, L. M. (1999). A content analysis of subject areas and research
    methods used in five hospitality management journals. Journal of Hospitality and Tourism Research, 23(1), pp. 53 – 70; AACSB: Applied, 11% acceptance rate

Academic Conference Papers

REFEREED

  • Tran, X., Assante, L. M., Anderson, R., Bates, K., Burke, S., Hickman, D. & Kelly, B. (2017,
    December 13 – 15). Effects of Hotel Service Gaps on Satisfaction and Revenue. Revenue Management and Pricing in Service Sectors (REMAPS) Annual Conference; Angers – Paris, France
  • Tran, X., Assante, L. M. & Cao, H. (2015, July 10 – 12). Effects of extraversion of local
    residents on tourist destinations – Case of Da Nang, Vietnam. Second Asia Pacific Conference on Global Business, Economics, Finance & Social Sciences; Duy Tan University, Da Nang, Vietnam
  • Assante, L. M., Sukalakamala, S., Knudson, D. A. & Wen, H. I. (2011, July 27 – 30). Identifying
    Optimal Communication Mix for Strategic Destination Image Formation: A Case Study of Austria. 2011 ICHRIE Annual Summer Conference & Marketplace; Denver, CO
  • Assante, L. M., Wen, H. I., Sukalakamala, S. & Knudson, D. A. (2011, June 2 – 5). A Structural
    Equation Model of Effects of Information Sources, Socio-cultural Preferences, and Travel Motives on Destination Image and Visiting Intent: A Case Study of Austria, 9th Annual Asia-Pacific (APac) CHRIE Conference; Hong Kong
  • Assante, L. M. (2010, November 20 – 23). The Success of Hospitality Programs within Business Schools. 41st Annual Conference of the Decision Sciences Institute: Challenging the Status Quo – Breakthrough Innovations that Rejuvenate Organizations; San Diego, CA
  • Assante, L. M. & Johnston, W. L. (2009, October 14 – 16). Pioneering a rural hospitality research center: Examining best practices and stakeholder perceptions, 14(2). Allied Academies International Conference: Academy of Educational Leadership; Las Vegas, NV
  • Johnston, W. J., Assante, L. M. & Steed, E. Establishing a hospitality research center: Examining best practices and stakeholder perceptions, 38th Annual Conference of the Western Decision Sciences Institute, 2009; Kauai, HI Lottig, K. J., Assante, L. M., Wen, H. I. An empirical assessment of a structural equation model of residents’ attitudes for sustainable tourism development: a case study of O‘ahu, Hawai‘i; 39th Annual Conference of the Decision Sciences Institute, 2008; Baltimore, MD
  • Lottig, K. J., Assante, L. M., Wen, H. I. An empirical assessment of a structural equation model of residents’ attitudes for sustainable tourism development: a case study of O‘ahu, Hawai‘i; 37th Annual Conference of the Western Decision Sciences Institute, 2008; San Diego, CA; Awarded Alpha Iota Delta Honor Society Best Application Paper
  • Lottig, K. J., Assante, L. M., Wen, H. I. Modeling resident attitudes on the environmental impacts of tourism: a case study of O‘ahu, Hawai‘i; 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2008; Orlando, FL
  • Assante, L. M., Huffman, L., & Rivera, Jr., D. Utilizing quality indicators as a foundation for program assessment, strategic planning, and the development of a four-year undergraduate hospitality education rating/ranking program: a quantitative study; 2006 Annual EuroCHRIE Conference
  • Assante, L. M., Focus Group Discussion Leader, Conceptualizing quality indicators as a foundation for program assessment, strategic planning, and the development of a four-year undergraduate hospitality education rating/ranking program: a qualitative study; 10th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2005; Myrtle Beach, SC
  • Assante, L. M., Focus Group Discussion Leader, Conceptualizing quality indicators as a foundation for program assessment, strategic planning, and the development of a four-year undergraduate hospitality education rating/ranking program: a qualitative study; 2004 Annual International CHRIE Convention; Philadelphia, PA
  • Baloglu, S. & Assante, L. M. A content analysis of subject areas and research methods used in five hospitality management journals; 1998 Annual International CHRIE Conference; Miami, FL

NON-REFEREED

  • Assante, L. M. (June, 2019). Panel Moderator: Hospitality & Tourism Education in the 4th
    Industrial Revolution. 18th Asia Pacific Forum for Graduate Student Research co-hosted by The Hong Kong Polytechnic University and Woosong University; Daejeon, South
    Korea
  • Wang, N. & Assante, L. M. (October, 2015). Changing the Learning Landscape in Hospitality Higher Education with Technology: The KP Compass Gamified Online Learning Platform Advantage. Experience EuroCHRIE 2015 Annual Conference; Manchester, UK
  • Wang, N. & Assante, L. M. (October, 2014). Flipping the Classroom: If Kahn Can Do It, So Can You. National Career Pathways Network; Orlando, FL
  • Wang, N. & Assante, L. M. (October, 2014). I Have an iPad, Now What Do I Do with it? National Career Pathways Network; Orlando, FL
  • Assante, L. M., Summers, W. & Baxley, D. (2013). Transformative peer group projects through Artifact and visual media. Utah Campus Compact 2013 Moab Faculty Retreat; Moab, UT
  • Assante, L. M. In pursuit of excellence: developing a service-learning educational partnership with alumni as a final progress check. Utah Campus Compact Engaged Scholars Retreat: What Piece of the Civic Engagement Puzzle are You?; Dixie State College, St. George, UT; 2009
  • Johnston, W. J., Assante, L. M. & Steed, E. (2008). Establishing a Hospitality Research Center: Examining Best Practices and Stakeholder Perceptions. Utah Tourism Conference; Salt Lake City, UT
  • Liu, M., Assante, L. M., Ergul, M., Kolyesnikova, N. P., Pinedo, J., Wongkerd, N., Harp, S. S., Boyce, J. B., Harris, K., & Thompson, L. D. (2005). Marketing organic food products: U.S. consumer avoidance. Texas Tech University Human Sciences Week Graduate Student Poster Session