Events management

Events management

“It always seems impossible until it’s done.”

‒ Nelson Mandela-


The short course in Events Management at ARIU – Al Rayyan International University Qatar aims to equip participants with essential knowledge and skills needed to excel within each stage of the event management process. The course covers such topics as conceptualization, planning, marketing, event execution and post-event analysis. Practical, theoretical and strategic expertise will be provided within a challenging environment in order for participant to thrive and succeed within this dynamic field. Events are of a great importance for Qatar and the need for qualified and trained events managers is required more than ever before. Moreover, this course will contribute to the Qatar National Vision 2030 through the investment and development of the human capital of the strategy.


This course is ideal for you if you are:

  • Interested in starting a new career in meetings, events, travel, hospitality.
  • Charged with handling some or all event and travel duties for your company or organization.
  • Event and Meeting Managers seeking to expand their skills and gain knowledge that can be applied immediately.
  • Hospitality employees, trainers, lodging and restaurant personnel, human resources managers, seminar planners, exhibition planners, conference center directors, sales and marketing managers, administrative personnel, and others seeking to expand their career paths with the skills necessary to plan efficient and effective events and meetings.


At the end of the workshop, participants should be able to develop the following skills:
• The ability to apply appropriate planning techniques to manage the social, environmental and economic impacts of festival and events.
• The ability to examine the impacts of festival and events.
• Express the importance of systematic and detailed planning when managing events.
• Conduct the process of planning and hosting a conference or event.
• Understand and be able to express the importance of appropriate market research for tourism product development.
• Ability to situate MICE within the contemporary commercial context.
• Ability to express and demonstrate general leadership skills in event management.
• Ability to express and demonstrate the importance of fundraising and sponsorship in event management.


QAR 4,500 per participant.

Apply Now!